Baidu, Inc. Share Price and Company Fundamentals
Last traded: Today at 8:09 AM
Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People's Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot, new AI-native product that serves as a multi-round conversational AI assistant on both PC and mobile; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups, as well as livestreaming services, including live streaming and AI-powered digital human livestreaming. In addition, the company offers DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips. The iQIYI segment produces and distributes professionally produced content. This segment offers online entertainment video services, including online videos, experience services, online games, comics, and others. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.
Key Metrics
PE ratio
64.64
PB ratio
0.12
Dividend yield
-
Beta
0.43
Market cap
$295.61B
Enterprise value
$300.82B
Company profile
| Industry / Sector | Internet Content & Information / Communication Services |
|---|---|
| Full time employees | 33500 |
| Website | https://ir.baidu.com |
| Mailing address | Baidu Campus No. 10 Shangdi 10th Street Haidian District Beijing 100085 China |
| Phone / Fax | 86 10 5992 8888 / |
Dividends
Dividend yield
-
Dividend amount
$-
Payout ratio
0.00%
5Y Avg. yield
-%
Baidu, Inc. paid $- dividend and the ex-dividend date was -.The dividend payout ratio is 0.00%. The dividend payout ratio is defined as the amout of dividend paid divided by the earnings of the company.9888 dividend payout ratio is less than 70. This is ideal as it gives company room to grow the dividends and also the excess earnings can be invested in company for growth.
Company Executives
As of Apr 2026, following are the company executives and directors listed on Baidu, Inc..
| Name | Title | Age | Total Pay |
|---|---|---|---|
| Mr. Yanhong Li | Co-Founder, Chairman & CEO | 56 | |
| Mr. Haijian He C.F.A. | Chief Financial Officer | 42 | |
| Dr. Haifeng Wang Ph.D. | Chief Technology Officer | 53 | |
| Mr. Junjie He | Senior VP of Human Resources & Administrative Functions | ||
| Ms. Juan Lin | Director of Investor Relations | ||
| Mr. Zhixiang Liang | Senior VP & General Counsel | 51 | |
| Dr. Dou Shen | Executive VP & President of Baidu AI Cloud Group | 45 | |
| Mr. Rong Luo | Executive Vice President of Baidu Mobile Ecosystem Group | 43 | |
| Mr. Zhenyu Li | Senior Vice President and GM of IDG | 49 |
Profitability and management effectiveness
Profit margin
4.33%
Operating margin
4.53%
Return on assets
1.48%
Return on equity
1.90%
Profitability ratios are a class of financial metrics that are used to assess a business's ability to generate earnings relative to its revenue, operating costs, balance sheet assets, and shareholders' equity over time, using data from a specific point in time.
The return on equity signifies how well the management is running the company in terms of capital management. The ideal return on equity is greater than 10%. The return on equity is calculated as net income divided by total share holders equity.
Valuation and Trading Info
The market capitalization of Baidu, Inc. is 295.61B and its enterprise value is 300.82B. The enterprise value to revenue ratio of 9888 is 2.33. The enterprise value to EBITDA ratio of 9888 is 12.13.
The 9888's stocks Beta value is 0.43 making it 57% less volatile compared to HKEX market index. Technology stocks and small caps tend to have higher betas than the market benchmark. This indicates that adding the stock to a portfolio will increase the portfolio’s risk, but also increase its expected return. On the other hand utility stocks often have low betas because they tend to move more slowly than market averages.
Baidu, Inc. (HKEX:9888) Frequently Asked Questions
1. What is Baidu, Inc.'s Stock Symbol?
Baidu, Inc. trades on HKEX under the ticker symbol "9888".
2. What is Baidu, Inc.'s stock price today?
One share of 9888 stock can currently be purchased for approximately $108.6.
3. How can I contact Baidu, Inc.?
Baidu, Inc.'s mailing address is Baidu Campus No. 10 Shangdi 10th Street Haidian District Beijing 100085 China. The company can be reached via phone at 86 10 5992 8888.
4. What is Baidu, Inc.'s official website?
The official website of Baidu, Inc. is https://ir.baidu.com.