Super Retail Group Share Price and Company Fundamentals
Last traded: Today at 2:19 AM
Super Retail Group Limited engages in the retail of auto, sports, and outdoor leisure products in Australia and New Zealand. It offers automotive parts and accessories, handyman items, and tools and equipment, and marine and motorbike products, including batteries, car care products, exterior accessories, hand and power tools, in-car navigation systems, in-car stereo equipment, lighting and electrical products, oils, filters and additives, outdoor equipment and accessories, seat covers and interior accessories, spare parts, paints and panels, and performance products. The company also provides footwear, fitness and sports equipment, apparel, and related accessories; fishing products, such as lures, rods and reels, tackle boxes, fishing nets, and other products; camping products, including tents, pegs, ropes, cooking equipment, and clothing and hiking gears, as well as boating products comprising fishing rod holders, bilge pumps, and fish-finders; fitment and support services, including wiper blade, bulb, and battery installation; battery and oil recycling; and paint mixing and vehicle diagnostics. In addition, it offers apparel and equipment for mountain climbers, campers, hikers, adventure travelers, and others; and products for travel, touring, outdoor, garage, and shed. The company sells its products under the Supercheap Auto, rebel, BCF, and Macpac brands; and offers its products online. It operates various stores. The company was founded in 1972 and is based in Strathpine, Australia.
Key Metrics
PE ratio
14.98
PB ratio
2.48
Dividend yield
4.44%
Beta
1.04
Market cap
$3.28B
Enterprise value
$4.53B
Company profile
| Industry / Sector | Specialty Retail / Consumer Cyclical |
|---|---|
| Full time employees | 15981 |
| Website | https://www.superretailgroup.com.au |
| Mailing address | 6 Coulthards Avenue PO Box 344 Strathpine QLD 4500 Australia |
| Phone / Fax | 61 7 3482 7900 / 61 7 3205 8522 |
Dividends
More: Super Retail Group Dividend history, yield and payout ratio
Dividend yield
4.44%
Dividend amount
$0.66
Payout ratio
70.84%
5Y Avg. yield
-%
Super Retail Group paid $0.66 dividend and the ex-dividend date was 08 Sep 2025.The dividend payout ratio is 70.84%. The dividend payout ratio is defined as the amout of dividend paid divided by the earnings of the company.SUL dividend payout ratio is between 70-90%. The lower dividend payout ratio is preferrable since it provides company margin to grow the dividends in future.
Company Executives
As of Feb 2026, following are the company executives and directors listed on Super Retail Group.
| Name | Title | Age | Total Pay |
|---|---|---|---|
| Mr. Paul Bradshaw | CEO, Group MD & Director | ||
| Mr. David J. Burns CPA | Chief Financial Officer | ||
| Mr. Gary Williams | Managing Director of Rebel | ||
| Mr. Ray Birt | Acting Chief Information and Digital Officer | ||
| Mr. Mark A. Christensen | GM of Investor Relations | ||
| Ms. Inga Kirkman | Chief Legal Officer | ||
| Mr. Kevin Figueiredo | Chief People & Safety Officer | ||
| Ms. Mandy Ross | Chief Transformation Officer | ||
| Mr. Reuben Casey | Managing Director of Macpac | ||
| Mr. Michael Wassman | Managing Director of BCF |
Profitability and management effectiveness
Profit margin
5.45%
Operating margin
8.29%
Return on assets
7.13%
Return on equity
16.46%
Profitability ratios are a class of financial metrics that are used to assess a business's ability to generate earnings relative to its revenue, operating costs, balance sheet assets, and shareholders' equity over time, using data from a specific point in time.
The return on equity signifies how well the management is running the company in terms of capital management. The ideal return on equity is greater than 10%. The return on equity is calculated as net income divided by total share holders equity.
Valuation and Trading Info
The market capitalization of Super Retail Group is 3.28B and its enterprise value is 4.53B. The enterprise value to revenue ratio of SUL is 1.11. The enterprise value to EBITDA ratio of SUL is 9.80.
The SUL's stocks Beta value is 1.04 making it 4% more volatile compared to ASX market index. Technology stocks and small caps tend to have higher betas than the market benchmark. This indicates that adding the stock to a portfolio will increase the portfolio’s risk, but also increase its expected return. On the other hand utility stocks often have low betas because they tend to move more slowly than market averages.
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Super Retail Group (ASX:SUL) Frequently Asked Questions
1. What is Super Retail Group's Stock Symbol?
Super Retail Group trades on ASX under the ticker symbol "SUL".
2. What is Super Retail Group's stock price today?
One share of SUL stock can currently be purchased for approximately $14.53.
3. How can I contact Super Retail Group?
Super Retail Group's mailing address is 6 Coulthards Avenue PO Box 344 Strathpine QLD 4500 Australia. The company can be reached via phone at 61 7 3482 7900.
4. What is Super Retail Group's official website?
The official website of Super Retail Group is https://www.superretailgroup.com.au.